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Consumers Eating up CMI’s American Dream® Program

American Dream, a patriotic program developed by CMI Orchards has set the lofty goal of unifying the nation with delicious, Washington-grown apples and cherries. “We decided to use our voice as a large fruit grower in Washington state, to deliver an uplifting, patriotic message about the service and sacrifices made by our troops and veterans to keep our nation strong and safe,” said George Harter, vice-president of marketing of CMI Orchards. “We have a link to people across America who are entering grocery stores every day.”

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Showcasing Washington Agriculture

CMI Orchards operates in Central Washington and was selected to represent Washington state at the White House's Made in America Products Showcase. Robert, George, and Rochelle stopped by my office after the exhibition, where they proudly displayed their American Dream apples and cherries. The American Dream label was created to give back to our nation's military, with a portion of the proceeds going toward supporting homeless and wounded veterans.Congratulations, CMI Orchards, and thank you for acting as an excellent ambassador of our state and our robust agriculture industry.

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Local News Coverage

Washington State tree fruit producer CMI Orchards showcased the company’s American Dream Apples and Cherries at today’s Made in America event at the White House. 

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CMI Orchards to Present American Dream® at White House

No matter your political affiliation, being invited to the White House is pretty darn neat. CMI Orchards is one of those very select few. The company was invited to showcase its American-made apples and cherries, packaged under its American Dream® label, during an event hosted by the White House on July 15.

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CMI Orchards invited to present American Dream at White House Made in America Product Showcase

Mast explained that CMI’s American Dream® program includes a component that gives back to military and veteran causes deemed most important to their retail accounts. “We work with our customers to give a portion of proceeds to causes that matter to their region and customer base,” he said. “From fundraising events that support homeless veterans to supporting those wounded in battle, we have found that this program resonates with everyone in a patriotic way and makes everyone feel good about supporting it.”

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A Cherries Jubilee

CMI Orchards highlights key opportunities for promoting Northwest cherries this season. Steve Castleman, Vice President of sales at CMI Orchards. described the landscape of the upcoming cherry season in very favorable terms: “All reports indicate that we are in for a wonderful Northwest cherry season starting around June 12. Our fruit sizing looks great, quality should be outstanding, and harvest timing should coordinate nicely for holiday promotions.”

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