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Stars Align for Cherry Season and Patriotism with CMI Orchards American Dream® Program
CMI Orchards is proud to usher in America’s 250th anniversary with a special-edition expansion of its beloved American Dream® program, bringing together eye-catching merchandising, meaningful storytelling, and peak cherry season just in time for Fourth of July celebrations. This year, the stars have truly aligned, both in the fields and on the flag, as the height of cherry harvest perfectly coincides with this once-in-a-generation patriotic milestone.
June 10, 2026
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CMI Orchards Kicks Off 2026 Cherry Season with Optimism, Fresh Branding, and Sweet Summer Excitement
Cherry season is shaping up to be one to celebrate, and CMI Orchards is heading into the season with a lineup of programs designed to make summer shine.
While the spring brought cooler temperatures during bloom that trimmed production across parts of the Northwest, CMI remains optimistic about the season ahead. “The Northwest cherry crop is currently projected at 18.4 to 19.2 million boxes, about 20% lighter than last year, but still packed with high-quality fruit, and CMI expects to contribute a strong portion of that volume,” says Joel Hewitt, Vice President of Sales at CMI Orchards, in the recent release.
June 3, 2026
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CMI Orchards Releases First Annual Impact Report
CMI Orchards has released its first annual Impact Report, Building a Planet Positive™ Future, marking a significant milestone in the company’s ongoing commitment to sustainability and regenerative agriculture.
The 50-page report provides a comprehensive look at CMI’s environmental progress and long-term vision for sustainability and regenerative agriculture. Designed for transparency and accessibility, the report outlines measurable progress while offering a deeper understanding of how CMI is working to create a more resilient food system.
May 12, 2026
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American Dream Program Expands in Honor of America's 250th Anniversary
As America gears up for its 250th anniversary, CMI Orchards is bringing the celebration to retail with a special edition American Dream® program featuring eye-catching, limited-edition packaging and point-of-sale materials.
This milestone gives retailers a fresh way to stand out with shoppers through compelling storytelling, patriotic displays, and purpose-driven promotions. The company's special edition American Dream program brings this to life across apples and cherries with coordinated packaging, impactful display solutions and a national cause-marketing campaign that deepens emotional connection and drives engagement.
April 8, 2026
Press Releases
Events
CMI Orchard’s American Dream® program won the 2019 Produce Marketing Excellence Award. Above are photos taken by Produce Business at the 2019 PMA Fresh Summit in Anaheim, California.
Select locations across Wenatchee have been set up with American Dream® apple displays where veterans can collect a free pouch bag of delicious apples to thank them for their service. A billboard directs veterans to Pybus Market for free apples.
Congresswoman Kim Schrier and Wenatchee Mayor, Frank Kuntz, with George Harter, CMI’s Vice President of Marketing, at the Veterans Pinning Ceremony in Wenatchee, WA on November 9th, 2019. During this event, CMI’s American Dream® apples were handed out to veterans in attendance.